Bestow overview

Bestow sells term life insurance policies online, offering nearly instant coverage to those who qualify. Applicants answer questions on Bestow’s mobile-enabled website, and the company uses data and algorithms to make decisions and set prices. The Dallas-based company launched in 2017 and began selling policies in 2018. It now does business in all states except New York.

Bestow life insurance

Bestow earned 3.5 stars out of 5 for overall performance. NerdWallet’s ratings are determined by our editorial team. The scoring formula takes into account complaint data from the National Association of Insurance Commissioners and financial strength ratings.

Bestow life insurance pros and cons

Quick coverage without a medical examNot available to people over age 60 or to anyone in New York state
Fewer consumer complaints to state regulators than expectedNo riders can be added to your policy
Available in most U.S. states

Bestow life insurance policies

Bestow specializes in fast life insurance. It takes information from your online application, pulls instantly available data about you (with your permission), and uses algorithms to decide whether you qualify and set the price. Everyone who qualifies can get covered right away, without having to take a medical exam.

The company offers term life insurance with terms of 10, 15, 20, 25, and 30 years, with policies worth up to $1.5 million. There are currently no riders available to add to a policy.

Each term has the following age limitations on applicants:

  • 10-year term: Ages 18-60.
  • 15-year term: Ages 18-55.
  • 20-year term: Ages 18-50.
  • 25-year term: Ages 18-45 for non-tobacco users. For tobacco users, women 18-39 and men 18-37 may apply.
  • 30-year term: Ages 18-40 for female non-tobacco users and 18-39 for male non-tobacco users. For tobacco users, women 18-31 and men 18-30 may apply.

You can be denied coverage. Those who’ve been diagnosed with or treated for cancer (other than minor skin cancer) in the past 10 years will be denied.

The company doesn’t sell permanent life insurance such as whole or universal life policies.

Customer complaints for Bestow

Over three years, the North American Company for Life and Health Insurance, which issues the policies sold by Bestow, drew fewer than the expected number of complaints to state regulators for a company of its size, according to a NerdWallet analysis of data from the National Association of Insurance Commissioners.

More about Bestow life insurance

Bestow Life Insurance: "Make hard things easier." - Morpheus Ventures

Bestow’s website is clean and easy to navigate. You can start with a quick estimate of your life insurance rate by entering your birthdate, height, weight, gender, and ZIP code; adding more detailed information will give you a final quote.

If you have questions about your policy, you can chat with a bot or an agent using the site’s live chat function. Beneficiaries can start the claims process with a simple online form.

Bestow doesn’t have a mobile app.

Life insurance buying guide

Before you start comparing companies, choose the type of life insurance you want, such as term or whole life. Decide which life insurance riders, if any, you want the policy to include. Calculate how much life insurance you need and how long you want the coverage to last. Check that the insurers you’re considering offer the coverage you’re looking for.

When comparing rates, be sure the quotes are for the same amount of coverage over the same period of time. It’s also important to make sure the policy’s medical requirements match your needs. For example, if you want to skip the life insurance medical exam but don’t mind answering health questions, confirm that the application process for each policy you’re comparing aligns with that.

Price may not be the biggest driver behind your decision to buy. Look at the number of consumer complaints each company receives, as high numbers can be a red flag about the quality of service.

Methodology: Life insurance ratings

NerdWallet’s life insurance ratings are based on weighted averages of financial strength ratings, which indicate a company’s ability to pay future claims and complaint index scores from the National Association of Insurance Commissioners for individual life insurance. To calculate each insurer’s rating, we adjusted the scores to a curved 5-point scale.

These ratings are a guide, but we encourage you to shop around and compare several insurance quotes to find the best rate for you. NerdWallet does not receive compensation for any reviews.

Methodology: Insurer complaints

NerdWallet examined complaints received by state insurance regulators and reported to the National Association of Insurance Commissioners in 2018-2020. To assess how insurers compare to one another, the NAIC calculates a complaint index each year for each subsidiary, measuring its share of total complaints relative to its size, or share of total premiums in the industry. To evaluate a company’s complaint history, NerdWallet calculated a similar index for each insurer, weighted by market shares of each subsidiary, over the three-year period. Ratios are determined separately for auto, home (including renters and condo), and life insurance.

How much does Bestow cost?

The cost of a term life insurance policy will vary depending on a wide range of circumstances. While there are obviously more factors than the ones listed below, some of the biggest factors that influence life insurance rates include:

  • Gender
  • Age
  • Height
  • Weight
  • Health history
  • Term length selected
  • Coverage amount selected

Using Bestow’s initial life insurance pricing based on age, gender, height, weight, location, term, and coverage amount, here are a few example prices Bestow shows for a healthy individual (as of 7/18/19):

  • 10-year term, $500,000 policy, male, 25 years old, 6’0”, 190 lbs, living in Florida – $22.08/mo
  • 20-year term, $500,000 policy, male, 25 years old, 6’0”, 190 lbs, living in Florida – $25.00/mo
  • 10-year term, $500,000 policy, female, 25 years old, 6’0”, 135 lbs, living in Florida – $14.58/mo
  • 20-year term, $500,000 policy, female, 25 years old, 6’0”, 135 lbs, living in Florida – $17.50/mo
  • 10-year term, $250,000 policy, male, 22 years old, 6’0”, 190 lbs, living in Florida – $12.71/mo
  • 20-year term, $250,000 policy, male, 22 years old, 6’0”, 190 lbs, living in Florida – $14.58/mo
  • 10-year term, $250,000 policy, female, 22 years old, 5’5” 135 lbs, living in Florida – $9.58/mo
  • 20-year term, $250,000 policy, female, 22 years old, 5’5” 135 lbs, living in Florida – $11.25/mo


Read on to find out who issues Bestow Life’s policies, how to get an online quote, and how to get a low rate.

To qualify for Bestow, you should be able to meet these guidelines:

  • Be a U.S. citizen and reside in the States
  • Either employed, a student, or a full-time homemaker
  • Be in general good health
  • 10-year term: between the ages of 56-60
  • All terms: between the ages of 18 to 40

Anyone with the following health conditions will not qualify:

  • Certain cancers
  • Heart disease
  • Stroke
  • Organ transplant
  • Diabetes before 40 (except gestational diabetes)
  • Alcohol or drug abuse
  • HIV
  • Kidney disease resulting in dialysis

Here are some rate comparisons between Bestow Insurance and its competitors, to give you an idea of how much coverage could cost.

  • $100K 10-year term
  • $500K 10-year term
  • $100K 20-year term
  • $500K 20-year term
  • $100K 30-year term
  • $500K 30-year term


Bestow Insurance policies are issued by the North American Company for Life and Health Insurance™.  North American has an Excellent (A+) rating for financial strength from A.M. Best.

Bestow Term Life Insurance

Sample Monthly Quotes

CoverageAge 30Age 40Age 50
$250,000 – 10 Year TermMale – $14.96Female – $16.63Male – $44.75
$500,000 – 20 Year TermMale – $24.75Female – $27.25Male – $73.50

Leave a Reply

Your email address will not be published.